Partner with Frela
Wholesale pricing, dedicated support, and a curated collection designed for retail, hospitality, and design professionals.
Built for stockists who care about craft
Trade pricing
Competitive wholesale rates with volume-based tiers across the full Frela collection.
Dedicated support
A named account manager to help with orders, merchandising, and product selection.
Marketing assets
High-resolution imagery, lifestyle shots, and copy for your own channels — ready to use.
Flexible terms
Net 30 payment terms for approved accounts, with straightforward reordering.
Low minimums
Accessible opening orders designed for independent retailers and boutique hotels.
Exclusive previews
Early access to new collections and limited editions before they go live on frela.co.
Our ideal partners
- Independent homeware & lifestyle shops
- Boutique hotels & serviced apartments
- Interior design studios
- Concept stores & galleries
- Spa & wellness spaces
- Restaurant & hospitality groups
How it works
Apply
Apply
Fill in our short application form with details about your business. We review every application personally.
Onboard
Onboard
Once approved, you'll receive your trade account with access to wholesale pricing and your dedicated account manager.
Order
Order
Browse the full collection online or with your account manager. Place your opening order with low minimums and flexible terms.
Grow
Grow
We'll support you with merchandising guidance, marketing assets, and priority access to new launches.
Ready to stock Frela?
Apply for a trade account or get in touch to discuss how Frela could work in your space.